Millennials are the largest generation in the workforce. This means that they are a major force in the purchasing decisions of companies across industries, but they are also known for being impulsive shoppers who want instant gratification. In order to reach and inspire this coveted demographic, marketers need to know how to deliver content that will resonate with them. So, how can you get their attention and inspire them to buy? Valuable content is the answer.
Here are some tips for creating content that inspires millennials to buy your products.
Make it easy for millennials to share your content with others.
Millennials are a generation of sharers, and they are not afraid to tell the world what they think. The problem is that if your content is not worth sharing, millennials will not be interested in it. But there's one simple trick that can help you secure millennial engagement: make it easy for them to share your content with others. The key here is to encourage your audience members to take action. If you want them to share something on Facebook or Twitter, make it easy for them by including a pre-written message that they can simply copy and paste into their own post. This will save time for them (and for you!), but it will also give your content more visibility because people won't have to spend time coming up with their own messages before posting.
Showcase your products in their best light.
Millennials are all about customization — from their clothing to their smartphones, everything they buy needs to be unique and reflect their personal style. If you are selling apparel or accessories like jewelry or watches, show off each item's best features. Highlight any unique design elements, such as interesting shapes or patterns, and include accessories like belts or bags that complement each piece of clothing. If possible, include photos of customers wearing your products in different ways so that shoppers can get an idea of just how versatile each item is. If you are selling a smartphone case, make sure someone is using it in an active setting like exercising at the gym so that viewers get an idea of how well the case holds up under pressure and whether or not any other protective features come into play such as being scratch-resistant.
Be transparent about pricing and policies.
Millennials are more likely to shop online than other generations. They're also more likely to do their shopping research online. That is why it's important to be transparent about pricing and policies with millennials. If they can't find what you are selling on your website, they will go elsewhere. They expect businesses to be upfront about their policies, prices, and products. And they are more likely than older generations to take their business elsewhere if they feel they have been misled or taken advantage of by a company's misleading advertising or hidden fees. Millennials want to feel like they can trust the companies whose products or services they use.
Create an online community.
If you want to sell something to a millennial, you have to create an online community for them. Why is that? It is because millennials are all about the digital experience. They want their purchases to be convenient and easy—they don't want to spend hours searching for products or feeling like they have to leave their home or office in order to find something. They already spend so much time connected; why would they want to disconnect? That is why it is important for brands looking to connect with millennials to create online communities where they can interact with each other and share information about the products they love most. Millennial customers will feel like they're part of a community when they're able to talk directly with other people who are using the same products, which makes the purchasing process easier than ever before!
The ultimate goal of any social media content is to drive action: to get consumers to buy your product, subscribe to your newsletter, or visit your location. Millennials are an interesting generation to target. They are people who grew up and came of age with the internet, using it for everything from communicating with friends to shopping online (and on Black Friday no less!). They are also a generation that values authenticity and transparency. We hope the tips we have provided will help you inspire millennials to buy your products.