Juneteenth, or June 19th, is a national holiday in the United States that celebrates the end of slavery. The holiday is celebrated with parades, picnics, and commemorative events across the country. Today, brands are using social media to spread awareness of Juneteenth by sharing information about the holiday and encouraging their followers to celebrate it. Here are five things brands can do on social media to celebrate Juneteenth:
Educate Your Community
Juneteenth is a great opportunity to educate your community on social media about an important part of American history and why it should be celebrated. You can share articles and blog posts on Juneteenth, post pictures and videos that show how African Americans have influenced American culture over time, or share facts about Juneteenth with your followers. You can also create engaging content like infographics, videos, and quizzes that allow your audience members to learn more about Juneteenth and its history through fun content rather than dry facts or boring lectures.
Use Diverse Images
Juneteenth is an opportunity for us to come together as one community and celebrate our diversity. In order for us to do so, we need diverse images on social media. It’s important that we share photos that represent people of all races because these images show others that they belong here too. When you use diverse images on social media during Juneteenth, they help create an inclusive environment where everyone feels comfortable expressing themselves. You can even use them during any other time of year if you want!
Spotlight Black-owned Businesses
Juneteenth is a day to celebrate African-American culture, but many businesses are missing out on the opportunity to spotlight black-owned businesses. In honor of Juneteenth, there are several ways you can use social media to promote black-owned businesses and support their owners. You can post photos or videos of products from black-owned businesses on your social media pages, and encourage your followers to check out these businesses too! If you attend any events in your local community that feature black-owned businesses, take photos of the event and share them with your followers on social media.
Use Red, Green, and Black
The Pan-African flag is composed of three colors: red, green, and black. Even if your brand is associated with a certain color scheme, think about ways to incorporate these colors into your Juneteenth social media posts. Incorporating the Pan-African colors into your social media posts can be as simple as making them part of your text or image. For example, you can add some flair by adding a graphic overlay over an image (like a logo) or video that includes these colors. If your brand is known for its red branding and imagery, consider using red as an accent color in your social media graphics.
Avoid Using Juneteenth for Sales
Juneteenth is not a day for sales. It's important not to use this day as an excuse to sell products or services on your website or social media channels. If you do, then you're disrespecting the holiday by turning it into something commercialized and not authentic at all. Juneteenth should be about celebrating freedom and honoring those who worked so hard for it. It shouldn't be about trying to make money off of people who are just trying to have some fun with their families on a holiday weekend.
When it comes to online marketing, having a presence on social media is crucial. There is a lot that you can do to expand your audience, but you don't have to do all of it at once. If today or tomorrow is the first time you are celebrating Juneteenth on Facebook, Twitter, or Instagram, use the tips above as a starter guide on how to bring the holiday to life online. Juneteenth is all about good times, good friends, and good feelings, so make sure you share content that reflects all of these sentiments. This way, you'll not only find new audiences for your brand online, but you'll also have the chance to show them a great time. Happy Juneteenth!