From blog posts to videos and social media, there are a lot of different types of content that marketers can create. But what works best? The answer is: it depends! The type of content you create should be based on your audience, your brand, and your goals. Snackable content is one of the most popular forms of content marketing. It's bite-sized, easily consumed, and perfect for busy marketers.
But what exactly is snackable content? And how can you use it to grow your business? Snackable content consists of short, shareable pieces of information that can be quickly consumed and easily shared on social media. Snackable content is a great way for brands to generate awareness, drive traffic to their website, and even boost conversions. Whether it's an infographic, a blog post or a video, there are a number of ways to make your marketing more shareable. That is why we are sharing six types of snackable content every marketer should be creating.
Infographics
Infographics are a great way to teach your audience about a topic in a visually engaging way. They can help your audience understand complex topics by breaking them down into bite-sized pieces that are easy to digest. The most important thing when developing an infographic is to make sure it’s easy for your audience to understand. You’ll want to use clear and concise language and avoid jargon. You might also want to consider using images that are relevant or comparative so that your audience understands the connection between those images and how they relate to your topic.
Memes
Memes are a great way to engage your audience and spread the word about your product. The best memes are the ones that are relatable and funny, which is why they're so effective at catching people's attention and getting them interested in what you're selling. It's important that marketers create memes that target their audience. If you're trying to sell a product for dogs, you can't just make a meme about cats—it won't work! Make sure that your meme has something in it that will be relevant and interesting to your audience.
GIF
If you're looking for the perfect snackable content, look no further than GIFs. These bite-sized pieces of moving media are perfect for your next blog post, newsletter, or social media post. GIFs come in handy when you need to describe something in a way that just doesn't fit into words—like a cat opening its eyes after a good nap (or maybe just when you're really tired). Or maybe you want to show off your fun side by using an animated GIF as a social media post. There are so many ways that you can use GIFs to your advantage on social media and beyond.
Short Videos
Short videos are a great way to deliver information in small, easy-to-consume chunks. They're easy to watch, they don't take too much of your time, and they leave you feeling satisfied in a way that longer videos cannot. This can be particularly useful for businesses that want to share information about their products or services, but don't want to overwhelm their audience with too much information at once. In addition to being an efficient way to share information, short video content also allows viewers to get to know the personality of your brand or product.
Social Media Graphics
Social media graphics are the best. They're like little bites of snackable content, and they allow you to engage with your audience in a way that is both fun and informative. But there's something else that makes them so special: they can be used in several ways across different social media platforms. You could put one on your Instagram profile, another on Facebook, and another on Twitter. And because each platform has its own character limit for text posts, having an image can help you get your message across more quickly. And if you want to go all out, there's no reason why you can't include animated GIFs as well!
User-Generated Content
User-generated content is made up of any media created by your customers about your products or services. This may include customer testimonials, blog posts, images, and videos posted on social media platforms like Facebook and Instagram. User-generated content can be a valuable tool for building trust between you and your customers. What makes user-generated content so powerful is that it comes from real people who are using your products or services every day. Your customers will feel more connected to these posts because they're written by people just like them rather than being produced by someone else in an office somewhere far away from where they live. If you haven't started using user-generated content yet to market your business then now's the time!
If you are looking for some ideas on how to create snackable content, then hopefully this blog post has given you something of value. Remember, though, there is plenty of opportunity out there to experiment with it and find out what works best for your brand and audience.