If you are looking for a more effective way to promote your business and generate leads, content creation may just be the answer. Content marketing is defined as a strategic marketing technique focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This type of marketing requires a commitment to publishing valuable content on a regular basis. In order to do this, you have to know your audience and what they're looking for. Here are eight different content marketing channels that will work for your business:
YouTube
Youtube is a great place to start out if you are looking to learn more about content marketing. Content marketing is the process of creating content that is focused on solving a problem or answering a question. There are many ways to use Youtube to get your business noticed, such as hosting live Q&As or uploading entertaining videos that will make people want to come to your site. And if you're using your video content to generate leads and sales, then you're going to want as many people as possible viewing your videos. Trying to use video to sell products without putting in the effort to optimize your video for YouTube can be a real time-waster. If you're not optimizing your videos properly, you could miss out on thousands of potential views.
Instagram is a key marketing channel for many brands. The platform is highly visual, and it's set up to encourage sharing, thanks to the "stories" format that lets users post photos and videos that disappear after 24 hours. It's also very social, with users encouraged to follow one another — especially those they find interesting or appealing. That makes Instagram an ideal tool for raising awareness of your brand or business, as well as building relationships with potential customers and clients. What's more, it's easy to use. You can create and share content quickly using your phone, and there are no long-winded blogs or 20-page PDFs you need to print out and read before you can get started.
Podcasts
Podcasts are a piece of audio and video media that can be subscribed to by consumers. This allows content marketers to build a relationship with their consumers in a more intimate way — listeners can actually hear the voice of the marketer and specific companies can advertise on these types of programs through sponsorship. This is certainly an important part of content marketing, as many companies are placing more attention on creating podcasts that relate to their particular industry or niche. Why does this matter for content marketers? Because podcast audiences have grown substantially over the last few years, this means that it’s easier than ever before to create a podcast if you are looking to establish some sort of brand loyalty with your audience or create new leads for your business.
TikTok
TikTok is a must-have for marketers who want to reach out to millennials. It's great for creating quick videos (called "tokens") that you can share with your audience. These tokens can be pictures, videos, or text, and they're an easy way to create content on the fly. The app is growing rapidly, and brands are already finding new ways to ride the viral engine. So if you haven't started working with TikTok yet, it's time to catch up with the trend and learn how you can use the app to reach out to your target audience efficiently.
On the internet, content is king! Social media can be an excellent way to spread your content. Facebook is a popular social media platform that has the potential to boost your content marketing efforts! The power of each post depends on its individual quality; therefore, it is important to come up with original ideas that will resonate with your audience. This will make them feel connected to you and your brand. And this connection will lead to better conversion rates! You are also able to see how effective your posts are by tracking their reach and engagement rate. This way you can make adjustments as needed.
Websites
Creating a website allows for greater visibility for yourself or your business. It helps in increasing your presence on the Internet, thereby increasing your chances of getting more business opportunities and reaching out to potential clients. With a personalized website, you can easily showcase what you have to offer and what others should expect from you or from the products or services that you offer. People who visit your website will get to know about what you do and what you believe in. Creating a website will help increase traffic on your site with the help of search engine optimization (SEO). This means that more people will be able to find your business.
Emails
Email marketing is one of the most cost-effective and efficient ways to grow your business. This practice has been around for a very long time, but it has evolved with the progression of technology. In fact, this channel can help you nurture customer relationships, drive conversions, increase sales and even build your brand awareness. Tailoring your email campaigns comes down to who you are trying to reach, and how often you're trying to reach them. By identifying your audience and their preferences, you can create a personalized experience for every single person that opens your emails.
When it comes to marketing, Twitter is the perfect social media platform for content distribution. The character limit per tweet keeps you from rambling on and on, so you must be concise. And the Twitter interface is clean, easy to use, and is a great outlet for marketers to engage with consumers on an individual basis. Not only can you get your name out there, but you can also create relationships with reporters and bloggers who may be more likely to cover your news in the future when you have something important to share. All it takes is one retweet or reply to connect and spread your brand's message like wildfire!