Millennials are one of the most sought-after consumer groups in today’s marketplace. These consumers respond very well to social media and various digital marketing tactics, which has put them at the forefront of many marketing strategies in order to gain brand loyalty and exposure. Why? Because they were born into this technology and have embraced it as their primary form of communication. That’s why millennials and social media go hand-in-hand. They are hooked on Facebook, Instagram, Twitter, and Snapchat and spend a lot of time on their smartphones using these apps.
This generation is tech-savvy and relies on social media platforms for entertainment, education, and networking purposes. That is why understanding how to appeal to their needs is vital for any business aiming to succeed in today’s digital world. With millennials making up the largest number of social media users, your content needs to be focused on this audience if you hope to be successful with your digital marketing campaigns. Don’t know where to begin? Here are three simple ways to get started.
Focus On Visual Content
What is the secret to attracting more millennial viewers? Pretty images and lots of them. Visual content is far more engaging than text. As we age, our vision sharpens. We see things better, and we can process images quicker and more easily than text. Millennials are the first generation to grow up with fast internet, which is why this generation has a love for visual content. And according to eMarketer, people are more likely to repost visual content than to copy and share links.
Even if the writing is good, you might not be able to capture your audience’s interest if you aren’t posting visual content. Along with writing quality, a good photo or video can help your post stand out in your followers feeds. For example, on Twitter posts that included a photo received 150% more retweets than those without one. If you think about it, a picture does paint a thousand words after all. With that being said, posting pictures to your social media accounts will help you better cater to millennials.
Create Snackable Content
Do you use snackable content? If not, you should make it your new best friend if you're wanting to engage with more millennials on social media. There have been studies that show that most millennials scan their social media feeds instead of reading each post thoroughly and remembering what they have seen. Again, millennials are scanning your posts! This means that content needs to be bite-sized and engaging in order to keep the attention of millennials. In fact, research suggests they prefer to engage with content in a different way—in small doses. Millennials don’t want to read long, boring blog posts, and are unlikely to spend more than approximately two to four minutes engaging with your content before moving on.
Millennials come across much information on a daily basis that you must find ways to use "snackable content" to present your content in the best way. One of the best ways to do this is to create a series of helpful videos that cover topics your audience might be interested in. Think short and sweet, and try not to be long-winded. What's more, the practice is not just for the digital realm. Print and other forms of traditional media can benefit from shorter, simpler headlines with more creative flair too! When done right, snackable content lets readers digest your brand's message in a way that feels effortless and natural.
Discuss Trending Topics
Millennials are a generation who keep up with what is going on in the world and like to talk about topics that interest them on social media. Entertainment, politics, food — everything seems to be a popular conversation topic. Take advantage of trending topics for some easy content to get your brand in the spotlight. Nearly every day there is something new and exciting going on in the world. Whether it’s a pop culture event or a tragic event that teaches us valuable lessons, it’s important to jump in on trending topics from time to time to show the human side of your brand and that you're able to relate to what's going on in the real world.
Focus on topics relevant to your brand and incorporate them into your social media marketing for a solid boost in engagement. When it comes to content that’s thought-provoking or controversial,, there are certain things you should be aware of in terms of how, where and when you share this content online. It all boils down to respecting the community that you’re sharing your content with and being respectful toward your audience and the topic itself. The last thing you want to do is to risk a bad reputation or reaction from your audience.
Conclusively, if you are not connecting with millennials on social media, you’re doing it wrong. They are the most engaged generation and will more than likely share your content across their networks. Our tips will help your business start connecting with millennials on all the popular social media sites much better than before.