Your business is more than just a business. It’s a memorable tagline. As the world of marketing continues to evolve, businesses are struggling to keep up with a changing environment that values convenience and instant gratification. Some businesses can get by without a memorable tagline, but they are quickly becoming the exception rather than the rule.
A good tagline serves as an asset for your business and can help you to attract customers who are looking for products like yours. A memorable tagline should be easy to understand, memorable, and able to define your business and brand identity in an instant. It should work with your brand image and represent your business in a way that’s relatable to your target audience.
When you are choosing a tagline for your business, it’s important to consider how well you can define yourself or your brand with just one phrase. However, creating something that has meaning and depth does not necessarily mean that it’ll be easy to remember or stand out from the pack. So what makes a good tagline? The following tips are the most important elements to creating a killer tagline.
Use Emotional Language
Emotions are at the heart of every great story. They drive action and motivate us to continue our journeys. The same is true for a tagline. If your tagline evokes strong emotions, you’ll have an easier time encouraging your audience to take the next step in their journey with you. While it’s important to give your audience clear language that gives them specific information about your company, injecting a little emotion will make your tagline more memorable and help them remember you when they need what you offer.
Take Advantage of Alliteration and Rhyme
Another way to make sure your audience remembers your tagline is to give it rhythm. Alliteration is the repetition of a consonant sound within close proximity, while rhyme is the repetition of vowel sounds placed in similar locations within words or sentences. Why does this work? Because people are more likely to respond to visuals rather than words. So why not use your tagline to help the reader visualize something memorable? Writing your tagline with a memorable image or video clip in mind is a great way to grab (and keep) your audience’s attention.
Make It Short and Simple
Taglines are the little nuggets of copy written at the bottom of your product listings that sell your products by describing them in a way that any good shopper would want to buy. Your tagline should be short, simple, and memorable. For example, a few well-chosen words from your tagline could describe your product as "The perfect gift for that hard-to-buy-for person" or "She won't believe her eyes." The best taglines are a short sentence that describes what makes your product special.
Come Up with a Unique Idea
If you want your tagline to be memorable, it’s crucial that it’s unique. The same words or phrases used by competitors in the same industry are a surefire way to make your brand become unremarkable – and this is especially true when it comes to selling products. When you’re trying to come up with a tagline that will help you differentiate from your competitors, the best way to do this is by using different words or different phrases from those competitors. The use of metaphors and comparisons can also give your tagline an edge in terms of being catchy, thus giving it much more potential for becoming a lasting memory for consumers.
Brainstorm ideas
Brainstorming is a simple and effective way to come up with taglines for your business and/or products. The trick, of course, is to think outside the box. You can start by coming up with a list of three or four different words for each product category. There's no magic formula to finding a great tagline; just spend some time thinking about your audience and what they care about, and try to find a message that resonates with them. If you can't think of anything right away, that's okay — keep brainstorming!
A tagline is a handful of words that describe your company and its purpose. Most taglines are created to appeal to a customer and to distinguish your brand from others. Developing an effective tagline can be very challenging. The first step in your success is to know who you are and what you stand for. You need to develop a tagline that resonates with you and with your audience. This will give your customers a better understanding of the brand identity, thus resulting in a final product that is more meaningful, memorable, and marketable.
In the end, it’s all about crafting an experience. You want to make sure that your audience is compelled by that experience, and the best way to do that is with a killer tagline. So if you want your design to resonate with consumers and leave a lasting impression, remember these tips and put them into action.