When it comes to optimizing your search engine rankings, one of the most powerful and effective non-link building tactics you can use is writing a press release. An oldie but goldie, press releases are still incredibly important in 2022 and beyond...
Read MoreBranding is a very important aspect of your business—it’s how you approach everything from product development to customer service. It can help define who you are and what you stand for, making it easier to market your products or services. That’s...
Read MoreHave you ever tried to talk to your customers on Twitter, only to find yourself saying the same thing over and over again? It can be hard to know where to start when your audience is so broad. But now there's a tool called Twitter Topics that make...
Read MoreInfluencer marketing is one of the most effective and affordable ways to market your business. It is a type of marketing that uses social media influencers to promote brands and products. The influencers are people who have a large following on so...
Read MoreWriting a blog is one of the best ways to build your brand, share your expertise and increase your visibility in your industry. But writing a blog isn't easy — you have to come up with topics that are interesting enough for readers and relevant en...
Read MoreTikTok is an app that lets users create and share short videos. The platform has become a dominant force in the social media landscape, with over 300 million monthly active users. It's also become a goldmine for marketers looking to reach audience...
Read MoreYou're going to need a plan. You can't just wing it. If you don't have a plan, how will you know what to do? An effective marketing plan is the difference between success and failure. It's the difference between being able to measure the effective...
Read MoreChoosing a brand name is one of the most important decisions you'll make for your business. It's not something that should be done lightly. Your brand name is more than just a catchy tagline or a clever play on words. It's an extension of your com...
Read MoreSupplier diversity is a big buzzword in corporate marketing these days and with good reason. As a company, you want to show that you're socially conscious and that your buyers are putting capital into the hands of workers who have historically bee...
Read MoreWith summer coming to a close, Labor Day signals the start of a new season. Whether you're a restaurant owner or a small business owner, this day gives you the perfect opportunity to launch a new marketing campaign. This holiday is all about thank...
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