Dec 06, 2021
6 Seasonal Marketing Ideas You Never Knew You Needed
 The holiday season is a time for joy and celebration, but for many, it can also be a stressful time. Marketing strategies during this period should be comprehensive to make sure your brand doesn't get lost in the competition. The seasons may ...
Read MoreDec 02, 2021
5 Things to Know About Starting a Supplier Diversity Program
 Supplier diversity is a fairly new term in the United States, but the idea itself is not. Supplier diversity is an equal opportunity initiative designed to enhance a company’s ability to engage qualified minority and female suppliers. This is...
Read MoreNov 29, 2021
The Top 7 Types of Content Marketers Need to Create
 Every business or brand needs content to succeed online. It is the currency of the web, after all. The more content you can create—and the more different kinds of content you can create—the greater your opportunity to contribute to your compa...
Read MoreNov 25, 2021
Be an Expert in Instagram Story Engagement
Instagram is the biggest opportunity for brands to connect with customers in the short term — creating stunning, high-quality images that are easily digestible in order to increase brand awareness is key. But, have you heard about Instagram Stor...
Read MoreNov 05, 2021
How will Artificial Intelligence Change Digital Marketing?
  Technology is developing at such a rapid pace that sometimes it feels like each day we see a groundbreaking new gadget. Artificial intelligence (AI), the practice of creating intelligent machines that perform human tasks, is becoming an im...
Read MoreNov 02, 2021
How to Deal With Negativity on Social Media
 Your social media presence can have a huge impact on your online reputation management and public image. Social media is the place where you can directly interact with your customers, and chances are if they are unhappy for any reason, they w...
Read MoreOct 28, 2021
Remember This When Pitching a Story to the News
 As publicists, we are always trying to work within the framework of the outlet and pitching angle we are given. We will do whatever it takes to create a strategy to get in front of the reporter with our client, so we craft a solid media pitch...
Read MoreOct 18, 2021
Writer’s Block Busters: 3 Tips
 Have you ever felt writer’s block? Have you ever wondered why that is? Why can't you seem to find the inspiration, to come up with the next great idea, or write another piece? Have you ever wanted to write but you just can’t seem to get your ...
Read MoreSep 30, 2021
3 Copy Editing Tips That Will Make Your Writing Shine
 Creating fresh and engaging content to get your message across is the most significant character trait of every public relations professional. In this manner, your aim is to attract as many people as possible in order to draw their attention ...
Read MoreAug 30, 2021
Your Brand is Everything. Here Is How You Make it Memorable!
When you are trying to make a good impression on your customers, the first thing that comes to them is your brand. It creates an impression of how the company works and how it values customers. Although it only takes a second for people to s...
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