Oct 28, 2021
Remember This When Pitching a Story to the News
Ā As publicists, we are always trying to work within the framework of the outlet and pitching angle we are given. We will do whatever it takes to create a strategy to get in front of the reporter with our client, so we craft a solid media pitch...
Read MoreSep 02, 2021
What Are Influencer Programs And How To Work With Them
Have you ever wondered how you can find an influencer to partner with for your brand? Perhaps you have thought about creating an influencer program from scratch, and are looking for some fresh ideas for a unique experience. Nowadays, partnerin...
Read MoreAug 18, 2021
3 Reasons Why Blogs Appeal to Millennials
In recent years, blogs have become so much more than a place for people to document their daily life and share stories with others. Blogs are also a tool that businesses use to increase brand awareness and generate leads. Even businesses direc...
Read MoreAug 12, 2021
3 Micro-Moments Every Marketer Should Know
Ā Searching for information on your smartphone can lead you to make purchases in ways you might not have imagined, whether it is food, entertainment, travel, or something else. While early search engines were built to deliver relevant results t...
Read MoreJun 29, 2021
Here Are 3 Simple Ways to Engage with Millennials On Social Media
Millennials are one of the most sought-after consumer groups in todayā€™s marketplace. These consumers respond very well to social media and various digital marketing tactics, which has put them at the forefront of many marketing strategies in order...
Read MoreJun 22, 2021
Public Relations: The Key to Getting Your Brand Recognized
Public relations remains an important part of businesses and brands. It is the process of establishing a mutual line of communication to an audience or group. This is essential when trying to build trust between a company and its audience. This ...
Read MoreJun 22, 2021
6 Result-Oriented Tactics for Cause Marketing Campaigns
Ā A lot of businesses love to give back. They do this in various ways but one of the most popular partnerships is cause marketing, sometimes called cause-related marketing. It provides a partnership opportunity between for-profit businesses and...
Read MoreMay 20, 2021
4 Things That You Should Do as a Content Marketer
Are you using content marketing? If you are not, we can guarantee that you are already missing out on potential customers. Every brand should be thinking about content marketing. Thatā€™s a tricky sentence to say because it means that you need to ...
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