Your audience’s journey is just as important as your message. When it comes to branding and marketing, many entrepreneurs tend to focus on one thing: the message. They want to make sure that everyone understands what they want them to underst...
Read More When you create a website, it's not enough to just make something that looks nice. You also need to make sure that your site is easy to use and engaging for your visitors. And, if you want people to share your website with their friends, then...
Read More  You want your brand to stand out. You want people to recognize it and know exactly what you do. Brand differentiation is all about separating your brand from the competitors, no matter how long they have been in existence. In order to do t...
Read More When you face a problem at work, and someone offers to help you, what do you expect that person to do? You probably want them to think logically and solve the problem. The same is true when you're building your business. Give it the attention...
Read More Competitive differentiation is the first step in creating a powerful brand. It’s what sets your business apart from others and helps it stand out from the crowd. We have seen countless companies fail because they do not understand the importa...
Read More Small business owners are always searching for ways to attract new customers, improve their marketing efforts and increase activity on their site. There are hundreds of articles out there with tips and advice on how to grow your business. Whi...
Read More  Every brand is born with a clean slate. It also has a unique set of strengths, weaknesses, and opportunities. Over time, however, the clean slate gets crowded with all kinds of marks: some of them intentional—like logos and color schemes—a...
Read More Media training is one of the most valuable communication tools a company has. If a spokesperson can deliver an effective, powerful message, she will be able to generate positive buzz in the media and deliver a lasting impression on consumers....
Read More If you are a startup founder, you probably know that your company's image is one of the most important things about it. It helps determine what others think about you and your business, and can have a huge impact on how well you are able to s...
Read More Content marketing can be a powerful tool to attract, educate, and retain customers. And one of the most essential elements of it is the content calendar. A content calendar is like a road map for your content. It’s how you will know what cont...
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