Jan 24, 2022
A Quick Guide for Creating the Perfect Brand Purpose Statement
  A strong, clear brand purpose is at the heart of a successful business. Yet, many brands struggle to define their purpose. They don’t know how to answer the question: why do we exist? A brand purpose statement is your business’s internal c...
Read MoreJan 20, 2022
8 Content Marketing Channels That Will Make A Difference in Your St...
 If you are looking for a more effective way to promote your business and generate leads, content creation may just be the answer. Content marketing is defined as a strategic marketing technique focused on creating and distributing valuable, r...
Read MoreJan 17, 2022
Are You Looking to Rebrand? These Trends Will Dominate 2022
 Attracting loyal customers through effective branding is no easy feat. It requires a delicate balance of trust, loyalty, convenience, and entertainment. When done right, good brand design attracts the attention of potential customers, fosters...
Read MoreJan 13, 2022
7 Mind-Blowing Copywriting Strategies You Need to Use
 As a business owner, you are your own copywriter. You probably write all of your content, including marketing copy, articles, blog posts, and web copy. You might be a good writer, but there's always room for improvement. Telling your story to...
Read MoreJan 10, 2022
How To Effectively Use Authenticity To Promote Your Personal Brand
  Over the years, we have seen plenty of brands come and go. It's not easy to create a personal brand that stands out in a sea of other online businesses vying for attention. Your personal brand identity is all about connecting with people o...
Read MoreJan 07, 2022
The 3 Most Important Metrics in Digital Marketing
 You are spending time and energy on your digital marketing strategy, but do you know which elements are working? Which elements are not? How do you find out? Digital marketing analytics is the cornerstone of modern marketing. Knowing what is ...
Read MoreJan 04, 2022
Social Listening: Why Does It Matter?
  Social listening is one of the most important strategies in today’s social media-driven world. It helps you get to know your customers, their concerns, and their requests. As a marketer, it can save you from launching new products and serv...
Read MoreDec 30, 2021
TikTok 101: How to Easily Find Trending Hashtags
TikTok has taken the app world by storm and is one of the most popular apps out there today. It’s easy to use and comes with a lot of fun features, which makes it a great option for everyone. The original concept behind TikTok was simple: users cr...
Read MoreDec 27, 2021
3 Ways to Prepare for Content in 2022
   It's the time of year when we make our list of resolutions for the new year. And it's also the time when we look back on our last year and remember what worked and what didn't. What posts performed well? Which topics are worth writing a...
Read MoreDec 23, 2021
Need Help Conducting Multicultural Research? Follow These Tips!
 Marketers face a variety of challenges these days. Consumer behavior is changing at a fast pace, with more than half of consumers using mobile devices to shop. The use of social media continues to have a major impact on everyday life, and eme...
Read More